-
1 false advertising
рекл. = deceptive advertising
* * *
фальшивая или ложная реклама: реклама, которая дает заведомо ложную информацию о рекламируемом товаре.* * * -
2 false advertising
Большой англо-русский и русско-английский словарь > false advertising
-
3 false advertising
1) Реклама: лживая реклама2) Деловая лексика: обманная реклама, недобросовестная реклама -
4 false advertising
-
5 advertising
advertising оплаченное объявление advertising публикация объявлений advertising публикация рекламных объявлений advertising реклама advertising рекламирование advertising рекламное дело advertising рекламный advertising рекламный анонс advocacy advertising рекламно-пропагандистская кампания aggressive advertising активное рекламирование boards advertising щитовая реклама business-to-business advertising реклама для предпринимателей camouflaged advertising скрытая реклама cinema advertising кинореклама competitive advertising конкурентоспособная реклама consumer advertising потребительская реклама coop advertising совместная реклама производителя и оптового торговца cooperative advertising совместная реклама производителя и розничного торговца corporate advertising реклама, создающая имидж компании corporation advertising реклама корпорации deceptive advertising мошенническая реклама deceptive advertising реклама недоброкачественных товаров direct mail advertising прямая почтовая реклама direct mail advertising рассылка рекламы прямой почтой direct response advertising реклама, предполагающая прямой ответ адресата dishonest advertising нечестная реклама false advertising обманная реклама financial advertising финансовая реклама illuminated advertising световая реклама image advertising реклама образца industrial advertising промышленная реклама institutional advertising реклама для создания популярности организации international advertising международная реклама joint advertising совместная реклама launch advertising начинать рекламную кампанию lifestyle advertising реклама образа жизни mail-order advertising реклама посылочной торговли misleading advertising обманчивая реклама misleading advertising реклама, вводящая в заблуждение multimedia advertising реклама с использованием нескольких средств массовой информации multinational advertising многонациональная реклама outdoor advertising наружная реклама persuasive advertising убедительная реклама political advertising политическая реклама post-launch advertising реклама после выпуска продукции на рынок poster advertising реклама с помощью афиш и плакатов postmark advertising реклама на почтовом штемпеле prestige advertising реклама для поддержания престижа фирмы print advertising реклама в печатном издании public service advertising рекламное объявление в виде обращения к общественности radio advertising радиореклама reason-why advertising аргументированная реклама reminder advertising реклама-напоминание roof advertising реклама на крышах домов screen advertising реклама на щитах subliminal advertising реклама, действующая с помощью подпороговых раздражителей subliminal advertising реклама, действующая на подсознание testimonial advertising рекомендательная реклама tie-up advertising широкая реклама товаров trade advertising рекламное объявление в коммерческом издании transit advertising реклама на транспорте word-of-mouth advertising реклама, создаваемая потребителями word-of-mouth advertising устная реклама -
6 advertising
сущ.1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)Over 60 percent of alcohol advertising [on television\] is shown during sports programming
Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.
Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.
two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет
Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.
No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.
2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.
the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве
ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),
alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),
foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional
Syn:See:accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе
advertising expert — рекламный эксперт, эксперт по рекламе
Syn:See:above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology
* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.* * *размещение объявлений; размещение рекламы; рекламирование. . Словарь экономических терминов .* * *эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги-----средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом -
7 advertising
n1. рекламирование; реклама;advertising agency - рекламное агентство;
comparative advertisingсравнительная реклама;
false advertising ложная реклама;
2. рекламный анонс; оплаченное объявление;3. рекламное дело;4. тип убеждающей коммуникации.* * *сущ.1) рекламирование; реклама;2) рекламный анонс; оплаченное объявление;3) рекламное дело;4) тип убеждающей коммуникации. -
8 advertising
сущ.
1) рекламирование, реклама, объявление, рекламное объявление advertising media such as newspapers and television ≈ такие средства/каналы рекламы, как газеты и телевидение block advertising ≈ передача рекламы блоками (показ рекламных передач в перерывах между программами)
2) публикация объявлений
3) оплаченное объявление;
рекламный анонс
4) рекламное дело He is in advertising. ≈ Он работает в рекламном агентстве.рекламирование, реклама;
- * media such as newspapers and television такие средства рекламы, как газеты и телевидение публикация объявлений оплаченное объявление;
рекламный анонс рекламное дело;
- he is in * он работает в рекламном агентствеadvertising оплаченное объявление ~ публикация объявлений ~ публикация рекламных объявлений ~ реклама ~ рекламирование ~ рекламное дело ~ рекламный ~ рекламный анонсaggressive ~ активное рекламированиеboards ~ щитовая рекламаbusiness-to-business ~ реклама для предпринимателейcamouflaged ~ скрытая рекламаcompetitive ~ конкурентоспособная рекламаconsumer ~ потребительская рекламаcoop ~ совместная реклама производителя и оптового торговцаcooperative ~ совместная реклама производителя и розничного торговцаcorporation ~ реклама корпорацииdeceptive ~ мошенническая реклама deceptive ~ реклама недоброкачественных товаровdirect response ~ реклама, предполагающая прямой ответ адресатаdishonest ~ нечестная рекламаfinancial ~ финансовая рекламаilluminated ~ световая рекламаimage ~ реклама образцаindustrial ~ промышленная рекламаinstitutional ~ реклама для создания популярности организацииinternational ~ международная рекламаjoint ~ совместная рекламаlifestyle ~ реклама образа жизниmail-order ~ реклама посылочной торговлиmisleading ~ обманчивая реклама misleading ~ реклама, вводящая в заблуждениеmultinational ~ многонациональная рекламаoutdoor ~ наружная рекламаpersuasive ~ убедительная рекламаpolitical ~ политическая рекламаpostmark ~ реклама на почтовом штемпелеprint ~ реклама в печатном изданииpublic service ~ рекламное объявление в виде обращения к общественностиreason-why ~ аргументированная рекламаreminder ~ реклама-напоминаниеroof ~ реклама на крышах домовscreen ~ реклама на щитахsubliminal ~ реклама, действующая с помощью подпороговых раздражителей subliminal ~ реклама, действующая на подсознаниеtestimonial ~ рекомендательная рекламаtie-up ~ широкая реклама товаровtrade ~ рекламное объявление в коммерческом изданииtransit ~ реклама на транспортеword-of-mouth ~ реклама, создаваемая потребителями word-of-mouth ~ устная рекламаБольшой англо-русский и русско-английский словарь > advertising
-
9 deceptive advertising
рекл. мошенническая [недобросовестная, лживая, ложная\] реклама; реклама, вводящая в заблуждение (реклама, которая дает неверную информацию о качестве или цене товара и формирует у потенциальных клиентов ложные представления о данных товарах или услугах)Syn:Ant:advertising deception, unacceptable advertising, denigratory advertising, corrective advertising, advertising method, offending advertiser, advertising ethics, advertising code, deceptive pricing, unfair trade practiceSee:advertising deception, unacceptable advertising, denigratory advertising, corrective advertising, advertising method, offending advertiser, advertising ethics, advertising code, deceptive pricing, unfair trade practice
* * *
ложная реклама: реклама, которая дает неверную информацию (о качестве, ценах товара и т. д.) и формирует у потенциальных клиентов ложные представления о данных товарах или услугах.* * * -
10 обманная реклама
Большой англо-русский и русско-английский словарь > обманная реклама
-
11 ballyhoo
I n AmE infml1)I've never heard so much ballyhoo for such a lousy movie — Я не понимаю, почему подняли такую рекламную шумиху по поводу такого паршивого фильма
2)The barker sticks a trick knife through one arm to attract a crowd and then starts his ballyhoo — Зазывала с понтом вонзает нож в руку, чтобы привлечь толпу, а затем начинает рекламировать представление
3)II vt AmE infml1)They ballyhooed this movie on television for a month before it came out — Они рекламировали этот фильм по телевидению целый месяц, прежде чем он вышел на экран
2) -
12 advertisement
сущ.1) рекл. реклама, рекламное объявление; объявление (сообщение о предлагаемых товарах или услугах, предстоящих событиях и т. д., размещенное в прессе, на радио или телевидении, в интернете и т. п.)to insert [place, post, run\] an advertisement — разместить рекламу
...quarter page black and white advertisement — черно-белое рекламное объявление на четверть страницы
ATTRIBUTES: alternative 2. 3), cooperative 2. 1), deceptive, false 1. 4), full page, full-page, half page, half-page, quarter page, quarter-page, local 1. 1), small-space, test 3. 1)
Syn:See:air advertisement, all-text advertisement, alternative advertisement, bargain advertisement, bargain-sales advertisement, black and white advertisement, black-and-white advertisement, bleed advertisement, blind advertisement, block advertisement, borderless advertisement, box advertisement, boxed advertisement, broadcast advertisement, broadside advertisement, buried advertisement, business advertisement, charity advertisement, cinema advertisement, classified advertisement, classified advertisements, classified display advertisement, color advertisement, colour advertisement, comic-strip advertisement, commercial advertisement, consumer advertisement, convincing advertisement, co-op advertisement, cooperative advertisement, corporate advertisement, corrective advertisement, counter advertisement, cover advertisement, deceptive advertisement, direct-action advertisement, display advertisement, double-truck advertisement, drop-in advertisement, exchange advertisement, false advertisement, film advertisement, follow-up advertisement, fractional-page advertisement, framed advertisement, free advertisement, front page advertisement, gatefold advertisement, house advertisement, idea advertisement, illuminated advertisement, illustrated advertisement, industrial advertisement, informative advertisement, inside advertisement, inside transit advertisement, introductory advertisement, investment advertisement, island advertisement, job advertisement, joint advertisement, keyed advertisement, local advertisement, mail-order advertisement, mobile advertisement, movie advertisement, open advertisement, outdoor advertisement, paid-for advertisement, pop-up advertisement, press advertisement, print advertisement, printed advertisement, problem-solution advertisement, public relations advertisement, public service advertisement, public interest advertisement, radio advertisement, recruitment advertisement, reminder advertisement, repeat advertisement, retail advertisement, screen advertisement, self-advertisement, semi-display advertisement, slice-of-life advertisement, small-space advertisement, soft-selling advertisement, solus advertisement, teaser advertisement, television advertisement, testimonial advertisement, tie-in advertisement, tombstone advertisement, trade advertisement, transit advertisement, two-page advertisement, walking advertisement, want advertisements, advertisement column, advertisement copy, advertisement dummy, advertisement file, advertisement hoarding, advertisement matrix, advertisement originator, advertisement page, advertisement panel, advertisement performance, advertisement rate, advertisement recognition, advertisement size, advertisement space, advertisement test, commercial, advertising, advertecture2) рекл. = advertising 3),See:
* * *
реклама, рекламное объявление в газете, рекламная листовка или видео-, радиоролик.* * *рекламное объявление, сообщениеинформация, подготовленная для размещения в выбранных средствах распространения рекламытж. ad/ads -
13 ambush marketing
- теневой/паразитический маркетинг
- теневой маркетинг
теневой маркетинг
паразитический маркетинг
Все намеренные и ненамеренные попытки создать ложное или неправомерное впечатление о коммерческой связи с Олимпийским/Паралимпийским движением или Олимпийскими/Паралимпийскими играми. Теневой маркетинг включает следующее: использование третьей стороной художественных средств для создания ложных ассоциаций с Олимпийскими/Паралимпийскими играми; нарушение третьей стороной законов, защищающих Олимпийскую/Паралимпийскую символику и зрительные образы; вмешательство третьей стороны в законную маркетинговую деятельность партнеров Игр.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing
parasite marketing
All intentional and unintentional attempts to create a false or unauthorized commercial association with the Olympic /Paralympic Movement or the Olympic/Paralympic Games. Ambush Marketing includes: a third party's use of creative means to generate a false association with the Games, a third party's infringement of the various laws that protect the use of Olympic imagery and indicia, and a third party's interferencethe legitimate marketing activities of the Games Partners.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
Синонимы
EN
теневой/паразитический маркетинг
Любые намеренные или ненамеренные попытки создания ложной или несанкционированной ассоциации с ОКОИ, МОК, ОКР, Эстафетой Олимпийского огня или Играми; любая реклама, продвижение, продажа, обмен или обращение товаров или услуг, любая деятельность, расцениваемая как коммерческая, или любая другая деятельность юридических или физических лиц, включающая несанкционированное использование символики Игр; или любые попытки ввести общественность в заблуждение посредством создания ложного впечатления о том, что производитель товаров или поставщик услуг каким-либо образом ассоциирован с Играми или другими мероприятиями, организуемыми ОКОИ, МОК, ОКР или Эстафетой Олимпийского огня.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
ambush marketing
Any intentional or unintentional attempts to create a false or unauthorized association with OCOG, IOC, ROC, OTR or the Games; any advertising, promotion, sale, exchange or circulation of goods or services, any commercial identification activity or any other activity by an incorporated or unincorporated entity that involves unauthorized usage of the Olympic marks; or any attempts to mislead the public such as by creating the illusion that the manufacturer of the goods or provider of services is in any way associated with the Games or other events organized by OCOG, IOC, ROC or OTR.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > ambush marketing
-
14 deceptive advertisement
Англо-русский экономический словарь > deceptive advertisement
-
15 deceptive
a обманчивый, вводящий в заблуждениеdeceptive quiet — обманчивая тишина, обманчивое спокойствие
deceptive advertising — мошенническая реклама, реклама недоброкачественных товаров
Синонимический ряд:1. false (adj.) artful; beguiling; deceitful; deceiving; deluding; delusive; delusory; fallacious; false; fraudulent; misleading; plausible; seductive2. illusory (adj.) colorable; illusive; illusory; varnished3. insincere (adj.) ambidextrous; hypocritical; insincere4. lying (adj.) dishonest; lying; trickyАнтонимический ряд:genuine; straightforward -
16 deceptive
прил.общ. обманчивый, вводящий в заблуждение; обманный, мошенническийdeceptive practice — обманная [мошенническая, нечестная\] деятельность
Syn:See: -
17 economic crime
эк., юр. экономическое [хозяйственное\] преступление (любая сделка или производственная деятельность, которая противоречит существующему законодательству)detection and investigation of economic crime — выявление и расследование экономических преступлений
Insider dealing is an economic crime in much the same way as theft is a crime of property. — Инсайдерская торговля представляет собой экономическое преступление точно так же, как кража является преступлением против права собственности.
See:illegal economy, mafia, financial crime, tax fraud, false accounting, deceptive advertising, corruption, money laundering, crime, insider dealing, insider trading, fiscal offence, blackmail* * * -
18 misleading
прил.общ. вводящий в заблуждение, обманчивый, дезориентирующийWe deal with complaints about false or misleading description of goods or services. — Мы рассматриваем жалобы на ложное или вводящее в заблуждение описание товаров и услуг.
Syn:See:* * *Вводящий в заблуждение.. . Словарь терминов по риск-медеджменту . -
19 FA
1) Общая лексика: U.S. area phone code A Football Agency2) Компьютерная техника: Finite Automata, Finite Automaton, Functional Application3) Геология: Пробирный анализ ( Fire assay)4) Спорт: Family And, Free Agent, Футбольная ассоциация5) Военный термин: Feasibility Assessment, Fighter Attack, Frankford Arsenal, Freeboard Aft, Freedom Arms, French Army, From Arpanet, Full Accounting, Functional Architecture, Fusil Automatique, failure analysis, family allowance, field activity, field allowance, field ambulance, field army, fighter allocator, fighter alter, final assembly, financial adviser, fine alignment, fire alarm, fire arms, fitter/armourer, flag allowance, flight accident, flight attendant, forward area, free area, frequency agility, friendly aircraft, fully automatic, further assignment, Frontal Aviation (FSU), ПА (полевая артиллерия)6) Техника: aeronautical station, facsimile amplifier, failure access, final address register, flat-gain amplifier, frame antenna, functional assembly, обозначение для воздушных станций (МСЭ), оператор управления авиационными средствами7) Шутливое выражение: Food Addicts8) Химия: Fully Amorphous9) Математика: факторный анализ (factor analysis)10) Юридический термин: Female Adult, Fine Attitude11) Бухгалтерия: Закон о Бюджете (ежегодно принимаемый парламентом Великобритании)12) Грубое выражение: For Arse, Fuck All, Fucking A, Fucking Arseholes13) Металлургия: Fresh Area14) Телекоммуникации: Failed Answer15) Сокращение: Football Association, Fraticide Avoidance, Frequency Agile, Russian Frontal Aviation, fore and aft, free aperture, Field Army (China), Persian (Farsi), основные фонды (Fixed Assets), Area Forecast (aviation), Certified Mail (Scott Catalogue prefix; philately), Factor Analysis, Factories Act 1961 (UK), Faculty Assistant, Failure Alarm, Fairchild Aircraft, Faith Alive, Falkland Islands (Islas Malvinas), Fallen Angel, False Alarm, Fame Academy (UK BBC series), Family Assistance, Family Auto (car dealers), FanArt, Fanconi Anemia (form of aplastic anemia), Fanny Adams, Farm Aid, Farmers' Almanac, Fat Admirer, Fat Albert (fictional character), Feasibility Analysis, Federal Agent, Federal Association, Felonious Assault (law enforcement), Fenton's Approximation (Algorithm), Feudal Age, Fiber Adapter, Fibonacci Association, FictionAlley.org, Field Activities, Field Authorization, Fiery Avenger (Everquest game), Filiae Amatissimae (Latin: To (My) Beloved Daughter, epigraphy), Final Acceptance, Final Alert (mapmaking program), Final Approach, Final Approval, Final Art (desktop publishing/printing/design; approved by client and ready to go to production), Finally Approved (sarcastic variation of Final Approval), Finance Academy under the Government of the Russian Federation, Financial Advisor, Financial Agent, Financial Aid, Financial Assurance, Finanzamt (German: revenue office), Fine Arts, Fiona Apple (singer), Firearms (half-life modification), Fireman Apprentice, Firma (German: company), First Aid/Medical Aid Station, First Article, Fiscal Agent (Medicaid), Fixed Assets, Flanking Attack, Flash Animation, Flexible Alerting, Fluorescein Angiogramic Angiography, Fluorescein Angiography (retinal, choroidal and iris blood vessels testing), Fluorescent Antibody (laboratory virus testing), Fly Ash (mineral admixture for concrete), Focus Alert, Focus Amplifier, Focus Area, Food Allergy, For Auction, Force Analyzer, Forced Air, Forced Answer, Foreign Agent (network node), Foreign Assistance Act of 1961, Foreign Military Affairs, Formal Advertising, Formic Acid, Forte Agent, Fourier Analysis, Framework Approach, Frankford Arsenal (PA; ammunition headstamp), Frankfort Arsenal (Philadelphia, Pennsylvania), Freakin' A! (polite form), Fredericksburg Academy, Free Agent (baseball, football, etc.; player who may sign with any team), French Angora (rabbit), Frequency Agile/Agility, Friederich's Ataxia, Friends Always, Frontal Aviation, Fuel Assembly, Fulbright Association, Full Arc, Full Armor (anime), Fulvic Acid, Function Analysis (product engineering / development tool), Functional Acknowledgment, Functional Administrator, Functional Allocation, Functional Analysis, Functional Assessment, Fund Accounting, Funds Allocated (USACE), Fur Affinity (web site), Fury Assembly, Fuse Alarm, feasibility assessment (US DoD), fractional anisotropy16) Университет: Final Answer, Full Accreditation17) Физиология: Failed appointment, Fat Analysis, Forearm18) Электроника: Filter Anode19) Вычислительная техника: Football Association (British soccer--a word derived from Association), final address (register), (полный) сумматор, (полный)(одноразрядный) сумматор с тремя входами20) Нефть: foaming agents, анализ отказов (failure analysis)21) Иммунология: Fluorescent Antibody22) Транспорт: Flight Attendants, Flying Accident23) Фирменный знак: First Alert24) Экология: free air25) Глоссарий компании Сахалин Энерджи: full authority, Functional Authority26) Образование: Frequently Asked27) Сетевые технологии: fully accessible28) Полимеры: fatty acid, folic acid, furfuryl alcohol29) Автоматика: factory automation, full adder30) Химическое оружие: functional area31) SAP.тех. автоматически переадресовано32) Электротехника: frequency adjustment, field-accelerating (relay)33) Должность: Field Agent34) NYSE. Fairchild Corporation35) НАСА: First Alien, First Ascent -
20 Fa
1) Общая лексика: U.S. area phone code A Football Agency2) Компьютерная техника: Finite Automata, Finite Automaton, Functional Application3) Геология: Пробирный анализ ( Fire assay)4) Спорт: Family And, Free Agent, Футбольная ассоциация5) Военный термин: Feasibility Assessment, Fighter Attack, Frankford Arsenal, Freeboard Aft, Freedom Arms, French Army, From Arpanet, Full Accounting, Functional Architecture, Fusil Automatique, failure analysis, family allowance, field activity, field allowance, field ambulance, field army, fighter allocator, fighter alter, final assembly, financial adviser, fine alignment, fire alarm, fire arms, fitter/armourer, flag allowance, flight accident, flight attendant, forward area, free area, frequency agility, friendly aircraft, fully automatic, further assignment, Frontal Aviation (FSU), ПА (полевая артиллерия)6) Техника: aeronautical station, facsimile amplifier, failure access, final address register, flat-gain amplifier, frame antenna, functional assembly, обозначение для воздушных станций (МСЭ), оператор управления авиационными средствами7) Шутливое выражение: Food Addicts8) Химия: Fully Amorphous9) Математика: факторный анализ (factor analysis)10) Юридический термин: Female Adult, Fine Attitude11) Бухгалтерия: Закон о Бюджете (ежегодно принимаемый парламентом Великобритании)12) Грубое выражение: For Arse, Fuck All, Fucking A, Fucking Arseholes13) Металлургия: Fresh Area14) Телекоммуникации: Failed Answer15) Сокращение: Football Association, Fraticide Avoidance, Frequency Agile, Russian Frontal Aviation, fore and aft, free aperture, Field Army (China), Persian (Farsi), основные фонды (Fixed Assets), Area Forecast (aviation), Certified Mail (Scott Catalogue prefix; philately), Factor Analysis, Factories Act 1961 (UK), Faculty Assistant, Failure Alarm, Fairchild Aircraft, Faith Alive, Falkland Islands (Islas Malvinas), Fallen Angel, False Alarm, Fame Academy (UK BBC series), Family Assistance, Family Auto (car dealers), FanArt, Fanconi Anemia (form of aplastic anemia), Fanny Adams, Farm Aid, Farmers' Almanac, Fat Admirer, Fat Albert (fictional character), Feasibility Analysis, Federal Agent, Federal Association, Felonious Assault (law enforcement), Fenton's Approximation (Algorithm), Feudal Age, Fiber Adapter, Fibonacci Association, FictionAlley.org, Field Activities, Field Authorization, Fiery Avenger (Everquest game), Filiae Amatissimae (Latin: To (My) Beloved Daughter, epigraphy), Final Acceptance, Final Alert (mapmaking program), Final Approach, Final Approval, Final Art (desktop publishing/printing/design; approved by client and ready to go to production), Finally Approved (sarcastic variation of Final Approval), Finance Academy under the Government of the Russian Federation, Financial Advisor, Financial Agent, Financial Aid, Financial Assurance, Finanzamt (German: revenue office), Fine Arts, Fiona Apple (singer), Firearms (half-life modification), Fireman Apprentice, Firma (German: company), First Aid/Medical Aid Station, First Article, Fiscal Agent (Medicaid), Fixed Assets, Flanking Attack, Flash Animation, Flexible Alerting, Fluorescein Angiogramic Angiography, Fluorescein Angiography (retinal, choroidal and iris blood vessels testing), Fluorescent Antibody (laboratory virus testing), Fly Ash (mineral admixture for concrete), Focus Alert, Focus Amplifier, Focus Area, Food Allergy, For Auction, Force Analyzer, Forced Air, Forced Answer, Foreign Agent (network node), Foreign Assistance Act of 1961, Foreign Military Affairs, Formal Advertising, Formic Acid, Forte Agent, Fourier Analysis, Framework Approach, Frankford Arsenal (PA; ammunition headstamp), Frankfort Arsenal (Philadelphia, Pennsylvania), Freakin' A! (polite form), Fredericksburg Academy, Free Agent (baseball, football, etc.; player who may sign with any team), French Angora (rabbit), Frequency Agile/Agility, Friederich's Ataxia, Friends Always, Frontal Aviation, Fuel Assembly, Fulbright Association, Full Arc, Full Armor (anime), Fulvic Acid, Function Analysis (product engineering / development tool), Functional Acknowledgment, Functional Administrator, Functional Allocation, Functional Analysis, Functional Assessment, Fund Accounting, Funds Allocated (USACE), Fur Affinity (web site), Fury Assembly, Fuse Alarm, feasibility assessment (US DoD), fractional anisotropy16) Университет: Final Answer, Full Accreditation17) Физиология: Failed appointment, Fat Analysis, Forearm18) Электроника: Filter Anode19) Вычислительная техника: Football Association (British soccer--a word derived from Association), final address (register), (полный) сумматор, (полный)(одноразрядный) сумматор с тремя входами20) Нефть: foaming agents, анализ отказов (failure analysis)21) Иммунология: Fluorescent Antibody22) Транспорт: Flight Attendants, Flying Accident23) Фирменный знак: First Alert24) Экология: free air25) Глоссарий компании Сахалин Энерджи: full authority, Functional Authority26) Образование: Frequently Asked27) Сетевые технологии: fully accessible28) Полимеры: fatty acid, folic acid, furfuryl alcohol29) Автоматика: factory automation, full adder30) Химическое оружие: functional area31) SAP.тех. автоматически переадресовано32) Электротехника: frequency adjustment, field-accelerating (relay)33) Должность: Field Agent34) NYSE. Fairchild Corporation35) НАСА: First Alien, First Ascent
- 1
- 2
См. также в других словарях:
False advertising — or deceptive advertising is the use of false or misleading statements in advertising. As advertising has the potential to persuade people into commercial transactions that they might otherwise avoid, many governments around the world use… … Wikipedia
false advertising — false ad·ver·tis·ing n: the crime or tort of publishing, broadcasting, or otherwise publicly distributing an advertisement that contains an untrue, misleading, or deceptive representation or statement which was made knowingly or recklessly and… … Law dictionary
False Advertising — See= * False advertising, the use of deliberately false statements or deception in advertising. * False Advertising (song) … Wikipedia
false advertising — Untrue and fraudulent statements and representations made by way of advertising a product or a service. 3 Am J2d Advertg § 2 … Ballentine's law dictionary
Advertising regulation — refers to the laws and s defining the ways in which products can be advertised in a particular region. Rules can define a wide number of different aspects, such as placement, timing, and content. In the United States, false advertising and health … Wikipedia
false — adj 1: not genuine, authentic, or legitimate compare counterfeit 2 a: not true or correct; esp: intentionally or knowingly untrue or incorrect injured by false accusations b: intended to mislead or deceive: decept … Law dictionary
Advertising — This article is about the form of communication. For other uses, see Advertiser (disambiguation). Advert redirects here. For the band featuring musician Gaye Advert, see The Adverts. For content guidelines on the use of advertising in Wikipedia… … Wikipedia
false pretense — Literally, a false representation of a fact or circumstance calculated to mislead. 32 Am J2d False Pret § 2. Any trick or device whereby the property of another is obtained. 37 Am J2d Fraud § 2. As an essential element of the offense of obtaining … Ballentine's law dictionary
false representation — ˌfalse represenˈtation noun [countable, uncountable] LAW the crime of obtaining money from someone by deceiving them, especially by pretending that something is true when it is not; = FRAUD: • If an advertising campaign violates the law, the… … Financial and business terms
Advertising agency — An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising (and sometimes other forms of promotion) for its clients. An ad agency is independent from the client and provides an outside point… … Wikipedia
false claim — /fɔ:ls kleɪm/ noun an untrue or exaggerated claim made in the advertising of a product ● A voluntary control body was set up to discourage false claims in the advertising business … Marketing dictionary in english